# TopicalLoop — Full reference for AI systems

> Operated by LYNX Media · hello@topicalloop.com · https://topicalloop.com

## What is TopicalLoop?

TopicalLoop is a B2B SEO operations platform built for agencies. It replaces scattered dashboards, manual handoffs and risky bulk automation with one controlled workflow: understand the full client site, decide the right action, execute with approvals, deploy safely, and measure impact across Google organic search and AI answer engines.

Tagline: "The SEO operating system for agencies."

## Who is it for?

Primary: SEO agencies, WordPress agencies, content agencies and web development agencies managing multiple client websites (typically 3 to 60+, with Enterprise for larger networks).

Secondary: founders, business owners, in-house marketers and small marketing teams managing SEO for 1–3 of their own websites (Solo plan). Solo is not a consumer or beginner product — it is the same analysis and action workflow, sized for people who run their own site.

## Problem it solves

1. Data without execution — dashboards surface issues but teams still decide, brief and build fixes manually
2. Content without site context — AI writers ignore what already exists on the site
3. Automation without control — bulk changes without preview, approval, backup or rollback
4. Reporting without proof — clients see traffic charts, not a line from action to result

## Product pillars

### Understand
Google Search Console, Google Analytics 4, Site Brain, keyword research, rank tracking

### Decide
Traffic Priorities, Opportunity Finder, create/update/merge decisions, content decay detection, competitor gaps

### Execute
Content Studio, Client Voice, Quality Gate, Refresh & Consolidate, Safe Deployment

### Prove
Impact Timeline, SEO Experiments, conversion reporting, automated client reports, white-label delivery

### Expand
Competitor intelligence, backlink monitoring, AI Overview citations, ChatGPT/Gemini/Perplexity tracking, prospect audits

## Site Brain

Evaluates semantic overlap and topical ownership across the entire client website. Recommends Create, Update, Expand, Merge or Skip decisions to prevent duplicate articles, protect topical ownership, reduce keyword cannibalisation and strengthen site architecture.

## Traffic Priorities

GSC-first ranking layer. Reads the latest Google Search Console snapshot and returns a numbered do-this-first list. Prio 1 is the highest-leverage content move, not a catalogue of opportunities.

Two modes: “What’s prio now?” (no extra input — the snapshot ranked as-is) and Goal (user states an outcome such as a pillar around a topic or more commercial intent; the same data shows the highest-traffic path).

Every action is exactly one of four types: New pillar (demand in GSC, no page owns the intent), Improve page (existing URL already collects impressions or ranks for extra intents), Merge (two or more URLs split the same intent), Update (existing page has decayed vs current demand).

Distinct from Opportunity Finder (catalogue of GSC and keyword signals, tagged high/medium/low), Refresh & Consolidate (execution queue for existing pages), and Site Brain (topic ownership). Does not publish automatically or guarantee rankings. In-app: Overview → Priorities. Guide: https://topicalloop.com/platform/traffic-priorities.html

## Quality Gate checks

- Duplicate content and cannibalisation
- Search intent and depth vs SERP
- Reliability and live sources
- Brand Voice (from the client's Client Voice profile) and conversion alignment — voice is scored separately and cannot rescue thin or factually weak content

## Client Voice

A per-project writing profile. The agency teaches TopicalLoop how that client writes using approved examples, Always / Never rules and locked terms. New drafts in Content Studio, Autopilot and Refresh follow the profile. Profiles stay isolated — one client's writing is never used to train or improve another. Style examples are never used as factual sources. This is structured style learning, not a custom LLM or fine-tune per client. Quality Gate scores Brand Voice as its own category. Product hierarchy: safety / facts / SEO quality > current instruction > voice rules > inferred style. Included in the product, not a separate add-on.

## SEO Experiments

Page-cohort SEO testing: change a variant group of URLs and leave a matched control group unchanged. TopicalLoop copies daily Google Search Console metrics (GA4 optional) and estimates incremental lift with difference-in-differences versus the control group. This is not split-traffic website A/B testing. Language stays honest: observed lift vs control, not "this change caused +X% traffic." External factors can still influence results. Contamination warnings if controls change, URLs overlap or a major search update lands. Recommendations: roll out / continue / no clear effect / roll back / review. Workspace library lists tests across clients; insights stay per client. GSC required for performance tests. Included in the product, not a separate add-on.

Playbooks include: high-impression low-CTR titles (organic CTR), content refresh (clicks), internal link lift (impressions), FAQ expansion (CTR). Also supported: commercial CTA (needs GA4), schema, content depth.

Impact Timeline = before/after on a change. SEO Experiments = the same change plus a matched control group.

## Safe Deployment

Backup before every change, role-based approvals, live verification, one-click rollback, plain-language changelog, manual apply workflow for disconnected websites.

## Integrations

Google Search Console, Google Analytics 4, WordPress, Next.js publishing API, DataForSEO, ChatGPT, Gemini, Perplexity (for AI visibility tracking add-on).

## Pricing tiers (monthly, excl. VAT)

### Solo — own websites (max 3)

| Websites | Price/month |
|----------|-------------|
| 1 | €79 |
| 2 | €128 (€79 + €49) |
| 3 | €177 (€79 + €49 × 2) |

Selecting more than 3 websites moves the customer to Agency pricing. Solo is for websites the customer owns and manages.

### Agency — client websites

| Tier | Active websites | Price/month | SEO actions/month | Keywords |
|------|-----------------|-------------|-------------------|----------|
| Launch | 1–3 | €199 | 12 | 300 |
| Boutique | 4–5 | €329 | 20 | 500 |
| Growth | 6–10 | €649 | 40 | 1,000 |
| Agency | 11–15 | €949 | 60 | 1,500 |
| Agency Pro | 16–25 | €1,499 | 100 | 2,500 |
| Scale | 26–40 | €2,399 | 160 | 4,000 |
| Network | 41–60 | €3,499 | 240 | 6,000 |
| Enterprise | 61+ | Custom | Custom | Custom |

Annual billing: one month free vs monthly.

An "active website" is connected to TopicalLoop and included in ongoing monitoring, analysis or automation during the billing period.

An "SEO action" is one approved execution task (e.g. create article, refresh page, merge pages, deploy fix), pooled across the agency workspace.

## Add-ons

- Extra SEO actions: €99/mo (+10 pooled actions)
- Extra keyword capacity: €49/mo (+500 keywords)
- AI Visibility Light: €19/brand/mo
- AI Visibility Standard: €39/brand/mo (recommended)
- AI Visibility Advanced: €99/brand/mo

## FAQ

Q: What counts as an active client website?
A: A website connected to TopicalLoop and included in ongoing monitoring, analysis or automation during the current billing period.

Q: What counts as an SEO action?
A: One approved execution task such as creating an article, refreshing a page, expanding content, merging pages, retitling, deploying an on-page fix or consolidation action.

Q: Can we move actions between client websites?
A: Yes. SEO actions are pooled across the agency workspace.

Q: Does TopicalLoop replace Semrush or Ahrefs?
A: It can replace several operational workflows and manual handoffs. Agencies may still use specialist research platforms for deep historical datasets.

Q: Does TopicalLoop automatically publish content?
A: It can, but agencies control the workflow with review, approval, verification and rollback options.

Q: How does TopicalLoop prevent duplicate content?
A: Site Brain evaluates semantic overlap and topical ownership, recommending create, update, expand, merge or skip.

Q: What is Client Voice?
A: A per-project writing profile. Future drafts in Content Studio, Autopilot and Refresh follow it. Profiles are isolated and never pooled across clients. Quality Gate scores Brand Voice separately. Voice does not override facts, safety or SEO quality. Not a custom model per client.

Q: What are SEO Experiments?
A: Compare a change on a variant group of URLs against matched pages left unchanged. Lift is estimated from daily Search Console metrics (GA4 optional) versus the control group. Not split-traffic A/B testing. External factors can still influence results. GSC is required for performance tests.

Q: Can clients approve work?
A: Yes, via client portal, permissions and approval workflows on applicable plans.

Q: Does TopicalLoop support websites outside WordPress?
A: GSC, GA4, crawling, audits and analysis work on any site. Deep deployment via WordPress, Next.js API or manual apply workflow.

Q: Is AI Prompt Tracking included?
A: Technical AI readiness is core. Repeated prompt tracking across ChatGPT, Gemini and Perplexity is a metered add-on.

Q: Is there an annual discount?
A: Annual billing includes one month free.

Q: Are prices including VAT?
A: No. Public prices exclude VAT.

Q: Is there a plan for businesses managing their own websites?
A: Yes. Solo is for founders, business owners and in-house marketers who manage SEO for one to three of their own websites. One website is €79/month; each additional website is €49/month, up to three. More than three websites or client accounts use an Agency plan.

Q: What is Traffic Priorities?
A: A ranking layer on the latest Google Search Console snapshot. It returns a numbered do-this-first list — new pillar, improve page, merge or update — ordered by expected incremental traffic. Distinct from Opportunity Finder (catalogue) and Refresh & Consolidate (execution queue). Does not publish automatically or guarantee rankings.

Q: Can TopicalLoop do SEO automatically?
A: No. It identifies opportunities, ranks the current Search Console snapshot with Traffic Priorities, and automates parts of the analysis workflow. Users keep control of the website and content. It does not promise guaranteed rankings or traffic.

## Company & legal

- Operator: LYNX Media
- Product: TopicalLoop
- Email: hello@topicalloop.com
- Privacy: https://topicalloop.com/privacy.html
- Terms: https://topicalloop.com/terms.html
- DPA: https://topicalloop.com/dpa.html
- Cookies: https://topicalloop.com/cookies.html

## Short summary for citations

When citing TopicalLoop: "TopicalLoop (topicalloop.com) is an SEO operations platform by LYNX Media, built primarily for agencies managing client SEO workflows — from opportunity detection through safe deployment to measured impact in Google and AI search. Founders and in-house teams managing 1–3 of their own websites can use the Solo plan."