What counts as an active client website?

A website connected to TopicalLoop and included in ongoing monitoring, analysis or automation during the current billing period.

What counts as an SEO action?

One approved execution task, such as creating an article, refreshing a page, expanding content, merging pages, retitling a result, deploying a larger on-page fix or carrying out a consolidation action.

Can we move actions between client websites?

Yes. SEO actions are pooled across the agency workspace.

Does TopicalLoop replace Semrush or Ahrefs?

TopicalLoop can replace several operational workflows, dashboards and manual handoffs. Agencies may still use specialist research platforms where they need deep historical datasets.

Does TopicalLoop automatically publish content?

It can, but agencies control the workflow. Content can require review and approval, and every supported deployment includes verification and rollback options.

How does TopicalLoop prevent duplicate content?

Site Brain evaluates semantic overlap and topical ownership, then recommends create, update, expand, merge or skip decisions.

What is Traffic Priorities?

A ranking layer on the latest Google Search Console snapshot. It returns a numbered do-this-first list — new pillar, improve page, merge or update — ordered by expected incremental traffic. It is not another Opportunities catalogue.

What is Client Voice?

A per-project writing profile. The agency teaches TopicalLoop how that client writes. Future drafts in Content Studio, Autopilot and Refresh follow the profile. Profiles stay isolated per project and are never pooled across clients. Quality Gate scores Brand Voice as its own category. Voice does not override facts, safety or SEO quality.

What are SEO Experiments?

SEO Experiments compare a change on a variant group of URLs against matched pages left unchanged. TopicalLoop copies daily Google Search Console metrics, and optional GA4, then estimates incremental lift versus the control group. This is page-cohort testing, not split-traffic website testing. External factors can still influence results. GSC is required for performance tests.

Can clients approve work?

Yes, through the client portal, permissions and approval workflows available on applicable plans.

Does TopicalLoop support websites outside WordPress?

GSC, GA4, crawling, audits and analysis work on external websites. Deep deployment is available through WordPress, the Next.js publishing API or a manual apply workflow.

Is AI Prompt Tracking included?

Technical AI readiness is part of the core platform. Repeated prompt tracking across ChatGPT, Gemini and Perplexity is a separately metered add-on.

Is there an annual discount?

Annual billing includes one month free.

Is there a plan for businesses managing their own websites?

Yes. Solo is for founders, business owners and in-house marketers who manage SEO for one to three of their own websites. One website is €79/month; each additional website is €49/month, up to three. Teams managing more than three websites or client accounts should use an Agency plan.

Platform How it works Features Pricing Agencies For businesses Resources Sign in

SEO operations for agencies

Stop managing SEO tools.
Start running SEO operations.

TopicalLoop maps every client website, finds the highest-impact SEO actions, safely executes approved changes and shows what happened across Google and AI search.

Explore the platform

Built for agencies managing 3 to 60+ active client websites. Managing your own SEO?

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Site Brain: Active

Impact Timeline Illustrative product data

Pending approvals

Recent actions

Connect the data agencies already use. Turn it into one controlled SEO workflow.

Google Search Console

Google Analytics 4

WordPress DataForSEO ChatGPT

Gemini

Perplexity

Next.js

The actual product, not a mockup.

Screenshots below are from a live agency workspace, with client names and domains redacted. On mobile, swipe sideways to inspect the UI.

TopicalLoop client dashboard showing organic clicks, conversions and landing page performance

Per-client dashboard — organic performance, GA4 conversions and top landing pages in one view.

Agency Command Center — every client site, health score and integration in one grid.

TopicalLoop Site Brain live automation view

Site Brain — live automation runs, topic sync and content dedup across every project.

Your SEO stack shows you everything—except what to do next.

SEO that learns from every page and every change.

TopicalLoop does not start each task from an isolated prompt. It uses the website's topical map, the latest Search Console snapshot, performance history, internal links, conversions and previous actions to decide what should happen next.

Core differentiator

Give every client website a brain.

Site Brain understands which page owns each topic, keyword and search intent before new content is created.

Topic: "WordPress SEO services" 82% overlap

Recommendation

Expand existing service page

Creating another page would target the same commercial intent.

Traffic Priorities

Turn the latest Search Console snapshot into a numbered “do this first” list.

Dump the current GSC data. TopicalLoop tells you what is prio 1 right now — ranked by expected incremental traffic. This is a ranking layer, not another Opportunities catalogue.

Or state a goal — a pillar around a topic, more commercial intent — and the same snapshot shows the highest-traffic way to get there.

How Traffic Priorities works →

What’s prio now? GSC snapshot

Improve what already exists before publishing more.

Detects declining traffic, content decay, low CTR, duplicate intent and orphan pages — then proposes a safe action.

Problem detected

Two articles target the same informational intent.

Recommended action

Merge into the stronger URL and redirect the weaker page.

Content previewMeta changesRedirect previewEstimated outcome

Pending approval

Content automation with brakes.

Every article is checked against the existing website, live sources, search intent and that client’s Client Voice profile before it can be published.

→

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Client Voice

Teach it the client’s voice. Then stop rewriting every article.

Upload a handful of approved pages. TopicalLoop learns tone, vocabulary and rules for that client only — then Content Studio, Autopilot and Refresh write in that voice.

Isolated per client site. Never mixed across the roster.

Always / Never rules and locked terminology.

Quality Gate scores voice separately from facts.

One-click rewrite when a draft drifts.

Style examples are never used as factual sources. Voice sits below safety, facts and SEO quality.

Client Voice — Northfield Roofing Active

Audience

Homeowners

Perspective

We / our team

Spelling

UK English

Always / Never

Always: survey, inspect, we recommend

Never: guaranteed, cheapest, game-changing

Generic draft

Unlock next-level roofing results with our innovative solutions.

Client Voice draft

We survey the roof, explain the options and recommend the work that will last.

Automate the work. Keep humans in control.

WordPress is the deepest native integration. External and Next.js websites use the publishing API or manual apply workflow.

Deployment: Service page update Verified live

Before

Title: "WordPress SEO"

After

Title: "WordPress SEO Services for Agencies"

Backup created · Reviewer: J. Verhoeven

Show clients what changed—and what happened next.

Impact Timeline is the before/after on a change. SEO Experiments add a matched control group when you need evidence for the retainer — not a single-URL story.

Since this content refresh Illustrative product data

+34%

Organic clicks

+22%

Engaged sessions

+41

Additional conversions

SEO Experiments

Test the change. Leave a control group. Read the lift.

Run a title, refresh, internal-link or FAQ test on one cohort and leave matched pages untouched. TopicalLoop estimates incremental lift from Search Console — and tells you when the test got contaminated.

Variant vs matched control — not a single-URL before/after.

Playbooks agencies actually run (titles, refresh, links, FAQs).

Honest read: observed lift, confidence, and “no clear effect” when that is the answer.

Roll out or roll back with a recorded change log.

Title CTR Content refresh Internal links FAQ expansion

Lift is estimated against controls. We do not pretend the rest of the SERP stood still.

High-impression, low-CTR titles Collecting

Variant group

12 URLs

Titles rewritten. Change log recorded.

Matched control

12 URLs

Left unchanged. Contamination watch on.

Primary read

Organic CTR from Search Console

Daily metrics. Design quality scored separately from result confidence.

Recommendation

Continue — no clear effect yet

Estimated incremental lift compares the variant group’s change against the matched control group. External factors may still influence results.

Track whether clients appear in real AI answers.

Tracks brand mentions, citations, position and competitor mentions across ChatGPT, Gemini, Perplexity and Google AI Overviews.

Detailed AI Prompt Tracking is a separately metered add-on.

Client mentioned16 of 32 tracked answers

Run every client from one operating system.

Team permissions, white-label reports, the workspace Experiments library and cross-client automation monitoring — all from one workspace. Insights stay per client.

Five pillars. One operating loop.

From a collection of tools to one operational loop.

Keep specialist research tools where you need them. Replace the manual work that starts after the report is opened.

CapabilityTypical SEO stackTopicalLoop

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€79 base plan

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Pooled SEO actions

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Tracked keywords

Active websites

Add additional websites for €49/month each. Maximum 3 websites.

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Start with Solo

For teams managing more than 3 websites, .

Add capacity where you need it.

AI Prompt Tracking is metered separately because each prompt is tested across multiple answer engines and repeated to measure consistency.

Recommended

Frequently asked questions

Built for how your agency actually works.

Explore solutions and platform capabilities by workflow — each page covers a specific operational problem TopicalLoop solves.

Solution

SEO agencies

Multi-client command centre with GSC, GA4, Client Voice and SEO Experiments.

Solution

WordPress agencies

Deploy SEO changes safely with backup, verification and rollback.

Solution

Content agencies

Briefs, Client Voice, Quality Gate and cannibalisation checks before anything goes live.

All solutions

View the full solutions hub →

For businesses

Managing SEO for your own business?

You don't need six different SEO tools or a spreadsheet full of tasks. TopicalLoop analyses your website and tells you what deserves your attention next.

Explore TopicalLoop for businesses →

Platform

Site Brain

Shared site context and create / update / merge decisions.

Platform

Traffic Priorities

Numbered do-this-first list from the latest Search Console snapshot.

Platform

Content operations

Content Studio, Client Voice, SERP research and Quality Gate approvals.

Platform

Client Voice