Topical mapping
Clusters queries and pages by intent and topic, then assigns ownership to the URL that already earns impressions, clicks and conversions for that theme.
Give every client website a brain before you publish another page.
Site Brain is TopicalLoop's website context engine. It maps topical ownership across every URL, flags cannibalisation and semantic overlap, and tells your team whether to create, update, merge or skip — before content or deployment work begins.
Build a topical map from live performance data
Most SEO stacks show keywords in isolation. Site Brain connects queries, pages, conversions and internal links into one map of what each URL actually owns on the site.
GSC and GA4 context
Pulls Search Console query-page relationships and GA4 landing page outcomes so recommendations reflect real search demand, not static keyword lists.
Crawl and link structure
Uses crawl data and internal linking patterns to spot orphan pages, thin hubs and sections where new content would compete with existing coverage.
Stop cannibalisation before it reaches production
When two pages chase the same intent, rankings and conversions dilute. Site Brain surfaces semantic overlap early and routes the team to the right action.
Semantic overlap scoring
Compares titles, headings, query overlap and topic similarity to quantify how closely two URLs compete — not just whether they share a focus keyword.
Create, update, merge or skip
Every opportunity arrives with a recommended decision type. Expand the page that already ranks, merge weaker duplicates, refresh decaying content or skip thin gaps entirely.
Action history feeds back in
Previous refreshes, merges and new pages update the topical map automatically, so the next brief starts from an accurate picture of the site.
Cross-client command view
Agency leads monitor Site Brain sync status, open conflicts and pending decisions across every active client website from one grid.
What Site Brain gives your team day to day
- A living topical map per client website, refreshed from connected data sources
- Cannibalisation alerts when new or existing pages overlap in intent
- Clear create, update, expand, merge and skip recommendations on every opportunity
- Semantic overlap scores that explain why two URLs should not both exist
- Integration with Content Studio so briefs inherit Site Brain context automatically
- Impact markers on the timeline when merges and refreshes change topical ownership
Frequently asked questions
What data does Site Brain use to build a topical map?
Site Brain combines Google Search Console queries and pages, Google Analytics 4 landing page performance, crawl data, internal links and the history of previous SEO actions in TopicalLoop. The result is a living map of which URLs own which topics and intents.
How does Site Brain detect cannibalisation?
It compares semantic overlap between pages, shared query clusters, competing titles and intent signals. When two URLs target the same commercial or informational intent, Site Brain surfaces the conflict and recommends expand, merge or skip rather than publishing another competing page.
What decisions can Site Brain recommend?
Create a new page when a topic gap is genuine, update or expand an existing URL when it already owns the intent, merge weaker pages into a stronger canonical, or skip when the opportunity is too thin or would duplicate existing coverage.
Does Site Brain run automatically for every client website?
Yes. Once GSC, GA4 and crawl sources are connected, Site Brain syncs on a schedule and after major site changes. Agencies can review recommendations in the command centre or drill into a single client workspace.
Related pages
See Site Brain on your client roster
Book a short demo and we will walk through topical mapping, cannibalisation detection and decision workflows on a live agency workspace.
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