SEO software for your own website

SEO software that tells you what to do next

Running your own SEO shouldn't mean spending hours jumping between tools. TopicalLoop continuously analyses your website, content and search performance so you know which pages to improve, what to create and where your biggest SEO opportunities are.

1 website included. Add up to 2 more for €49/month each.

TopicalLoop dashboard showing organic clicks, conversions and landing page performance for a website
Your website in one view — search performance, conversions and the pages that need attention.

SEO isn't difficult because there's no data. There's too much of it.

You don't need more SEO data. You need to know what to do with it. Most business owners already have the reports — they just don't have a clear next step.

Google Search Console

Shows clicks, impressions and queries. Useful, but it does not tell you which page to fix first.

Analytics

Shows visitors and conversions. It rarely explains why a page slipped, or what content to write next.

Keyword tools

Show thousands of keywords. Someone still has to decide which ones are worth your time.

SEO audit tools

Show hundreds of warnings. Most of them are not the work that will move traffic this month.

What should I actually work on next?

TopicalLoop sits on top of that information. Traffic Priorities turns the latest Search Console snapshot into a numbered do-this-first list. Opportunity Finder remains the catalogue of signals — so you can spend time on the work, not the research.

Stop guessing what to work on next

Your SEO team, without needing an SEO team. TopicalLoop analyses your website and search performance and shows where your effort will have the most impact.

See what is prio 1

Traffic Priorities reads the current Search Console snapshot and ranks one content move: new pillar, improve a page, merge overlapping URLs, or update decaying content. It is not another opportunity list.

Browse the opportunity catalogue

Opportunity Finder lists keywords, pages and topics tagged high, medium or low — a catalogue of GSC and keyword signals, not the numbered do-this-first list.

Know which pages need attention

Content decay detection finds declining pages, underperforming content and URLs that should be refreshed before rankings disappear.

Find content gaps

Site Brain maps what your website already owns. It surfaces relevant topics and intents that search demand covers and your site does not — then recommends create, update, expand, merge or skip.

Improve internal linking

Find relevant connections between existing pages and opportunities to strengthen important content, instead of linking by guesswork.

Know what to create next

Turn keyword, website and search performance data into actionable content opportunities. Content Studio starts from that context, not a blank page.

Track whether your work actually worked

Impact Timeline connects SEO actions with later changes in search visibility and organic performance. SEO Experiments compare a change against matched pages left unchanged when you need a clearer read.

Where it applies, you can also monitor how your brand appears in AI answers across ChatGPT, Gemini and Perplexity — billed separately as an add-on.

Built for people who have a business to run

You shouldn't need to become an SEO expert just to grow your website. TopicalLoop removes much of the research and prioritisation work normally handled by an SEO specialist. It does not promise automatic rankings or one-click SEO. It helps you make better SEO decisions faster.

Founder

Understand where organic growth opportunities exist without spending your week inside SEO tools.

Business owner

Know what needs fixing, improving or creating without hiring a full SEO team.

In-house marketer

Turn Search Console, content and keyword data into a repeatable workflow.

Small marketing team

Keep SEO organised without adding another complicated enterprise platform.

A clearer way to decide than another SEO report

Traditional SEO software is built to show more data. TopicalLoop is built to make the next decision easier. This is a positioning difference — specialist research tools still have a place when you need deep historical datasets.

Comparison of traditional SEO software and TopicalLoop
Traditional SEO software TopicalLoop
Thousands of keywords Prioritized opportunities
Large audit reports Actions worth taking
Data spread across tools One SEO workflow
Rankings without context Understand what changed
Manual content research Content opportunities surfaced automatically
SEO expert required to interpret everything Designed to make decisions easier

From website data to your next SEO action

Clarity, then prioritisation, then action, then a read on whether the work moved anything. That is the loop — not another dashboard to babysit.

Step 1

Connect your website

Add your website and connect the relevant data sources — typically Google Search Console and Google Analytics 4.

Step 2

TopicalLoop analyses your SEO

The platform analyses website content, search performance, crawl data and available opportunity data in Site Brain.

Step 3

See what is prio 1

Traffic Priorities ranks the current Search Console snapshot into a numbered list. Opportunity Finder stays the catalogue — not the same thing.

Step 4

Improve and track

Work through the recommendations and monitor how your organic visibility changes on the Impact Timeline.

TopicalLoop Site Brain showing topic sync and content analysis
Site Brain keeps a living map of topics, pages and recommended decisions.
TopicalLoop project view with website health and connected integrations
Connect one website — or up to three — and keep each one in a clear workspace.

SEO software without the agency price tag

One website is €79/month. Add a second or third site for €49/month each. No need to buy separate SEO software for every website.

€79/month

1 website included

Add additional websites for €49/month each. Maximum 3 websites.

Start with Solo

Prices exclude VAT.

Managing client websites or more than three sites? View Agency pricing →

Common questions

Is TopicalLoop suitable for small businesses?

Yes. The Solo plan is designed for businesses, founders and small marketing teams that manage SEO for their own websites.

Do I need SEO experience to use TopicalLoop?

Some understanding of your website and business helps, but TopicalLoop is specifically designed to reduce the amount of SEO analysis and research you have to perform manually.

Can TopicalLoop do SEO automatically?

No. TopicalLoop identifies opportunities, prioritizes work and automates parts of the SEO workflow. You keep control over your website and content. It does not promise automatic rankings, guaranteed traffic or one-click SEO.

How many websites can I manage?

The Solo plan supports up to three websites. One website costs €79/month and additional websites cost €49/month each. Companies managing more than three websites should use an Agency plan.

Does TopicalLoop replace an SEO agency?

It depends on the business. For companies that want to manage SEO internally, TopicalLoop can reduce the research, monitoring and prioritisation normally required. Businesses needing strategy, technical implementation or extensive content production may still benefit from an SEO professional.

What SEO data does TopicalLoop use?

TopicalLoop connects Google Search Console and Google Analytics 4, crawls the website, and uses crawl data, internal links and keyword research data (including DataForSEO) inside Site Brain, Traffic Priorities and Opportunity Finder. Optional AI visibility tracking across ChatGPT, Gemini and Perplexity is a separately metered add-on.

Is TopicalLoop suitable for startups?

Yes, particularly startups that rely on organic acquisition and want a structured SEO process without immediately hiring a dedicated SEO employee.

Explore the platform

Solo uses the same TopicalLoop platform agencies run for client work. These pages explain the modules behind the workflow.

Know what to do next. Then do it.

Start with one website for €79/month. Add a second or third when you need them. If your roster grows past three sites, Agency pricing takes over.

Start for €79/month