Privacy Policy
This Privacy Policy explains how LYNX Media (“we”, “us”, “our”) processes personal data when you visit topicalloop.com, contact us, or use TopicalLoop (the “Service”). TopicalLoop is a product operated by LYNX Media.
1. Who is responsible for your data?
Data controller: LYNX Media
Contact: hello@topicalloop.com
Website: topicalloop.com
2. What data we collect
Depending on how you interact with us, we may process:
- Contact and account data — name, work email, agency name, billing details and other information you provide when requesting a demo, creating an account or communicating with us.
- Usage and technical data — IP address, browser type, device information, pages viewed, referral source and approximate location derived from IP.
- Cookie and analytics data — identifiers and event data collected via cookies or similar technologies when you consent. See our Cookie Policy.
- Customer platform data — when you use TopicalLoop as a customer, we process data you connect to the Service (for example Google Search Console, Google Analytics 4, website content and SEO workflow data) on your instructions.
3. Why we use your data
- To respond to demo requests, sales enquiries and support messages.
- To provide, secure and improve the TopicalLoop website and Service.
- To measure website performance and marketing effectiveness, where you have given consent.
- To comply with legal obligations and enforce our agreements.
4. Legal bases (EEA/UK visitors)
Where GDPR or UK GDPR applies, we rely on:
- Contract — to provide the Service or take steps at your request before entering a contract.
- Legitimate interests — to operate and improve our website, prevent abuse and communicate about similar B2B services, balanced against your rights.
- Consent — for non-essential cookies, analytics and marketing measurement.
- Legal obligation — where required by applicable law.
5. Sharing and processors
We use trusted service providers to host infrastructure, deliver email, provide analytics and support operations. They may only process personal data on our instructions and under appropriate safeguards. We may also disclose data if required by law or to protect our rights.
When you connect third-party platforms to TopicalLoop (such as Google Search Console or Google Analytics 4), those integrations are governed by your relationship with the respective provider as well as our agreement with you.
6. International transfers
If personal data is transferred outside the EEA/UK, we implement appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms, unless an adequacy decision applies.
7. Retention
We retain personal data only as long as needed for the purposes described above, including legal, accounting and dispute-resolution requirements. Marketing and analytics data collected with consent is retained according to the relevant tool settings or until you withdraw consent.
8. Your rights
Depending on your location, you may have rights to access, rectify, erase, restrict or object to processing, data portability and to withdraw consent. You may also lodge a complaint with your local supervisory authority.
To exercise your rights, email hello@topicalloop.com. We may need to verify your identity before responding.
9. Security
We apply technical and organisational measures designed to protect personal data against unauthorised access, loss or misuse. No online service can guarantee absolute security.
10. Children
TopicalLoop is a B2B service not directed at children. We do not knowingly collect personal data from anyone under 16.
11. Changes
We may update this policy from time to time. The “Last updated” date at the top will reflect the latest version. Material changes may also be communicated by email or in-product notice where appropriate.
12. Contact
Questions about this policy: hello@topicalloop.com